· Models
Quantum RFM: the customer as a state system
The limits of traditional RFM segmentation and an interpretive framework that treats the customer as a dynamic system, not a static object to be classified.
Thinking
Reflections on bringing technology and AI into experience-focused businesses. Things I've learned, mistakes I've made, tools that worked and tools that didn't.
· StrategyWhy I called this practice Meanwhile
Between the decision to adopt a technology and the moment someone actually uses it, there's a gap. I called it Meanwhile.