Products, UX and digital systems
Experience design, internal tools, product management and development coordination for large brands and platforms measured by their ability to improve everyday work.
02Antonio Bonanno
Twenty years on both sides of a technology decision.
I have founded businesses, led agencies and built digital products. Today I put that experience to work for organizations that need to choose and use technology and AI more effectively.
02.1The path
The practice grows from operational experience.
The path runs through products, clients, people to hire, accounts to close and the work required to turn tools into results.
My background is in user experience and product management. For more than twenty years I applied that practice to companies I founded, digital agencies I led and systems built for very different organizations.
That history taught me to hold together the purpose of a decision and what it will take to make it work. I can discuss direction with an owner and build a prototype with a developer.
When I recommend a tool, I know the hidden cost of adoption. When I design a process, I think about the person who will use it in the middle of an already full day. I choose a standard solution or shape something specific according to the context.
VodafoneDecathlonMondadoriWebankRadissonDunlop Goodyear
02.2Selected experience
The experience spans products, businesses and services.
Each stage added a different way to read the same question: how to make technology useful inside a real organization.
Startups and businesses
TripShake, digital agencies and other ventures built from the inside gave me direct experience with market, margins, organization, hiring and operational continuity.
Hospitality and HoReCa
Twenty years alongside restaurants, hotels, independent properties and multi-site groups, working on technology, services and innovation projects in businesses where customer experience depends on hundreds of operational details.
Meanwhile
An independent practice that brings together direction and delivery, technology and organization, the project and the period in which it becomes everyday work.
02.3Point of view
Technology always has an opinion about the work.
Every tool decides what to make easy, what to measure and which sequence to impose. Evaluating it also means asking whether that opinion resembles the business we want to build.
Understand before choosing
Many problems presented as missing software begin with an open decision, a process to clarify or two functions working with different criteria.
Build in order to learn
A prototype makes vague questions concrete, produces better information and directs the next step.
Stay through adoption
The work gains value when information from outside the plan can still change the solution.
02.4Why Meanwhile
Meanwhile names the time of change.
It is the period between decision and result, when an intention has to find its place in reality.
Businesses change while they continue serving clients, solving the unexpected and producing results with the system they are transforming.
Meanwhile is the name of that continuous work: close to the direction to preserve its meaning and close to operations to recognize when reality asks for a different route.
Read the story behind the nameWe can start from a question that is still incomplete.
Tell me about the situation you want to clarify. The way we work together will take shape from there.