Applied AI and technology
for HoReCa & experience-focused businesses
I help HoReCa operators and experience-focused businesses use technology and artificial intelligence to make better decisions, automate what makes sense to automate, and get their existing tools to actually work together.
Twenty years between technology and operations
I've founded startups, led digital agencies, built products for brands like Vodafone, Decathlon and Radisson. I coordinate development, build prototypes, know platforms from the inside. For twenty years I've also provided technology and services across different supply chain sectors: I stand alongside clients in their daily work, not on reports.Technology that solves real problems
I don't bring technology for the sake of innovation. I start from the problem: shifts that are hard to plan, data scattered across three different systems, pricing done by gut feeling. Then I find the right tool, or build it.
AI without the smoke
Artificial intelligence is useful when it forecasts demand, analyzes reviews, automates reporting. It's not useful when it's sold as a magic solution. I help figure out where it makes sense to invest and where it's better to pass.
I know the work of the people who'll use the technology
For twenty years I've provided technology, services and consulting to hotels, restaurants, HoReCa operators and experience-focused businesses. When I propose a tech solution to a restaurateur or operator, I know their operational context because I've been working alongside them all along.
Practice areas
Four ways I can help
My work almost always moves along these axes. Sometimes you need just one, more often they overlap.
AI and operational automation
Demand forecasting, dynamic pricing, review analysis, automated reporting. I help choose the right tools for your size, implement them and measure whether they deliver.
Technology and organization
Management system that doesn't talk to the booking platform. CRM purchased and never used. Three spreadsheets doing the job of a proper system. I bring order to the digital ecosystem and align it with how the business actually operates.
Customer experience and service design
The way a customer discovers your business, books, experiences the service and decides whether to come back is not a detail. It is the product. I work on the full journey, using data and technology to find where customers are lost and where loyalty is built.
Strategy and priorities
When everything feels urgent, nothing is truly a priority. I help you sort things out: understand where you are, decide where to invest in technology and organization, and choose the few moves that matter.
Industries I know from the inside
I'm not a generic technology consultant. I've been working alongside HoReCa and experience-focused businesses for over twenty years, providing technology, consulting and tools. When I propose a solution, I know the operational context of the person who'll use it.HoReCa: hotels, restaurants and hospitality
Food cost, menu engineering, reservation management, online reputation, shift optimization. For multi-location operators: automation, systems integration, dashboarding for fast, numbers-based decisions.
Experience-focused businesses
Professional firms, agencies, tour operators, personal services. Businesses where the client relationship is the product and technology should simplify, not add complexity.
Hospitality and accommodation
I work with independent properties on revenue management, guest experience and technology systems. I've also collaborated with groups like Radisson, Ticino Hotels Group and others. I know the dynamics of the sector from boutique hotels to hotel groups.
Got a real challenge?Let's start there.
You don't need a perfect brief. Tell me what's not working or where you want to get to. We'll figure it out together.