Thinking

Notes from the field

Reflections on bringing technology and AI into experience-focused businesses. Things I've learned, mistakes I've made, tools that worked and tools that didn't.

Modelli

Quantum RFM: the customer as a state system

The limits of traditional RFM segmentation and an interpretive framework that treats the customer as a dynamic system, not a static object to be classified.

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If any of these ideas resonate, or if you disagree, I'd welcome the conversation.

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